SEO 101 – Search Engine Optimization for Beginners
An amazingly increasing part of world commerce is being done over the Internet. The number of websites increases exponentially, and along with it competition intensifies. Almost every business owner today, be it conglomerates, multinational companies, provincial factories or your local grocery store, have their own websites. They can't afford not to if they want to stay in the game.
Diving into the deep end of the pool, trying to promote your business while swimming with the sharks, you'll need some professional help. Unfortunately these top notch professionals will probably burn a hole through your pocket before you have the chance to figure out if it was worth it or not. Fortunately, there are things you can get done all on your own.
Even running a one man show, you can get some impressive results in ways of promoting your website without employing professionals or paying monstrous fees to self anointed experts.
Searching the web you're likely to come across some free, basic and useful SEO tools. Among these you'll probably encounter Traffic Travis and SEO Tutorial. These tools aren't the most comprehensive SEO tools available on the market yet they can easily and quickly point you in the right direction taking a few actions and steps on your own, without requiring too much professional knowledge or expertise and without submitting yourself to unnecessary expenditures.
After familiarizing yourself with these two tools for beginners and using them you'll be able to:
- Knowledge Is Power: Get vital statistical information as to your website traffic, unique visitors and viewings. This information can be crucial for understanding if your site attracts as many visitors as you think it does or as many as you need it to. It can also help you figure out which pages are more efficient than others and why.
- Undertake Research: Find out the popular keywords related to your business and find out about the competition and its internet strength. By doing so you'll be able to better plan your strategy and to execute it in a much more effective and productive manner.
- Don't Hide From the Truth: Find out how your website is doing ranking-wise. If it's doing great – great! But if it's not doing so great you would probably prefer to be aware of this fact as early on as possible and to immediately take appropriate action.
- SEO Scan: Scan your own website for search engine optimization issues and difficulties and get some useful tips on how to make things better.
As mentioned above, there are significant number of things you can do on your own to improve your site's SEO performance. Staying oblivious to them is probably not the best managerial decision you can make!