PrintMaster is a publications and design program that has a multitude of uses. It was first developed in the 1990s by the Encore Inc company. It can be used to create a variety of publications — such as newsletters, flyers, magazines, newspapers and posters, anything that requires a mix of high quality images and striking text — and is similar to QuarkXPress and Microsoft Publisher, although without as many features and capabilities.
PrintMaster is a simple and easy to use publishing program, not as flash and useful and many of its counterparts, but it is quick, efficient and very cost-effective. PrintMaster is used in the marketing and design industries to create highly visual graphical publications, but it can also be used by individuals with simpler goals, such as designing greeting cards or publishing flyers. PrintMaster can support a large number of file formats and it has a long list of features and functions at its disposal.
New updates and editions of this ocular program are released on a regular basis. Editions of PrintMaster include Platinum, Gold and Express, each with its own price tag and list of features.